This article will outline our repeatable step-by-step process of how we scale our clients’ eCommerce businesses to 7 and 8 figure revenue using Facebook Ads.
Now, there will be no motivational BS or useless info you already know - just pure practical & tested knowledge that you can start implementing right now.
And we’ll even cover our 5 step scaling formula that was the backbone of our scaling success.
$506,555.33 from $156,696.70 in our first 28 days working together (during Dec 18th to Jan 16th) = 3.23X ROI
And as of March 2020, they are currently generating $30-35k in daily revenue with ±3X ROI
Most of the growth started just AFTER Christmas and continues to this day (as of March 2020).
Meaning, we’ve successfully avoided the post-Q4 sale slump.
So what’s the 5 step scaling formula?
1. Setting Yourself Up For Success
Before we started working with this client, their revenue would vary constantly.
Over a year the maximum daily revenue they were able to generate (excluding BFCM) was around ~ $15k - $16k. However, this was unsustainable.
One word: Consistency (or lack thereof)
If there’s one mistake we see e-commerce founders often make is that you can’t do everything perfectly all on your own.
And we get it.
You have to develop new products.
You have to hire new staff members.
You have to think about the bigger picture.
And the last thing you want to do is to sit at the Ads Manager setting up new campaigns, developing briefs and guidelines for the creative team, and waiting for the Ads to be published.
So, the only thing that was left to do was to develop a structure and system for repeatable and consistent growth.
Since our daily ad spend from the beginning was around from $3k to $4k. We knew that only fast, disciplined, and quality work would only let us increase our daily ad spend fast while sustaining our goal ROI = 3x+.
To achieve that, here’s what we had to do...
Collaborate with the client’s in-house creative team and our own creative teams to develop a large quantity of new creatives with different angles, quickly.
Spend at least 10% to 30% of our daily budget on testing campaigns. (It really depends on your daily ad spend. (For example: If your daily ad spend is around $4k, we would suggest you to spend at least 15% of your ad spend on testing.)
Implement profitable email automation flows into our customer-centric marketing funnel with constant a/b testing to find the best converting email marketing combinations.
Use CBO as our main scaling machine and let the algorithm optimize for maximum conversions.
Test as many different visual formats, placements, headlines, thumbnails and everything you can think of in our top of funnel campaigns with our second-best audiences.
2. Developing & Testing New Creatives Fast
Our creative process began with analyzing customer reviews, behaviors, buying patterns and yes, even their Instagram profile posts with the tagged products to understand their motives behind making the purchase.
This allowed us to understand the most prominent benefits and craft copy based on customer data using their exact tone of voice…
While looking at the negative reviews helped overcome their fears of the most undesired outcomes ;)
Why this approach?
You see, the top-performing copy piece wasn’t thought out or written by our creative geniuses...
It wasn’t even stolen from our competitors and adjusted to our brand. It was an exact, word-for-word piece taken from one of the product reviews.
And even though we’re testing a bunch of new copy angles daily, this one still performs like no other.
That’s the power of doing customer research properly - there’s no shooting in the dark.
And what about the competitor ads?
Of course, looking at the angles of our top competitors is also key to coming up with different creative angles.
As Pablo Picasso once said, “Good artists copy; great artists steal.”
Adjust the angles to your brand, let your imagination go wild and test as much as possible.
Get into a habit of going through the customer data, competitor ads, buyer Instagram accounts, and you’ll soon develop more empathy for the customer which equals you building better and